All the edits, suggestions and pep talks you need — done in one day by a professional writer.
VIP Day
Your content.
You know it sounds okay.
You know it kinda gets the message across.
But something doesn’t feel right about it.
You’ll deal with it later...
- Your business is going through some ch-ch-changes
- You are tired of looking at the content you've written knowing that it just doesn't sound like you
- You are not getting the response you had hoped with emails you're sending
- Your blogs lack personality and has readers closing the browser fast
- Your content was written 5 years ago and doesn’t reflect your current, awesome business
- You're just plain lost as to what to do after tons of editing, finagling and complaining to your biz pals about it—help!
all the work you’ve put into your content means we’re nearly there.
All you need is a professional copywriter to saddle up, take the reins and reveal your showstopping content.
I’m a globetrotting copywriter with over 20 years experience, having worked at ad agencies both big and boutique until I peaced out to Corporate America and started my own small business.
This VIP Day idea came to me as I was (and still am) knee-deep in editing my very first book. It’s about the 84-mile hike I took across the entirety of England to heal from the most bizarre 2.5 years of my life. What? That’s not how you cope with things?
I wanted to continue serving small businesses, in a container that was beneficial to both of us. The truth is, most business owners think they need more than they actually do because the task of writing feels so monumental!
Hey, I'm Caroline.
You are so close to personality-driven content and clear messaging.
You don’t need a giant overhaul when the content you’ve written is already running the race. With my help, we get that content pushed past the finish line. You’ll be wearing a medal and chugging a post-race beer in no time.
What you’ll enjoy with every VIP Day:
with
VIP Day
Caroline
Peterson
VIP Day Report
An in-depth, customized report that shows you where you shine and where you can improve. It also includes the gold-star, chef’s kiss sections where I not only provide edited content or suggestions, but I also write headline or subheadline options just for your business. This file will show you the exact next steps you can take to make your content sound just like you: amazing.
For your VIP Day, choose 2 of the following for me to edit:
Blogs
Emails
Webpages
- The overall effectiveness of your email sequence based on timing and the types of email
- How your customers are reading these emails as they hit their inbox
- Expert evaluation and friendly feedback for your messaging
- Which emails or parts of the emails to reorganize and how do it with headlines and subheadings, bullet points and eliminating redundancy
- Where to place certain content to attract the eyes of paying customers
- A curated list of powerful words to use in your content
- How to use words effectively in the eyes of people who just skim those emails
- Ideas for new content or how it can be written to best highlight your business
- New, high-quality headlines and subheadlines
3 emails professionally edited
- The overall layout and messaging of your entire website as a whole
- What changes can be made on your site map/navigation to make sure you’re putting your best foot (and page) forward
- Expert evaluation and friendly feedback for your messaging and how to improve bounce rates
- Where to place certain copy to attract those paying customers eyes
- Which pages to reorganize and how to do it with headlines and subheadings
- A curated list of powerful words to use in your content
- How to use the words effectively in your content
- Ideas for new content or how it can be written to best highlight your business
- New, high-quality headlines and subheadlines
3 webpages professionally edited
- The overall layout and messaging of your blog as a whole
- How your customers are reading these blogs and where you may lose them
- Expert evaluation and friendly feedback for your messaging and how to improve bounce rates
- Where to place certain content to attract readers' eyes
- Which paragraphs to reorganize and how to do it with headlines and subheadings
- A curated list of powerful words to use in your copy
- How to use the list effectively in your content.
- Ideas for new content or how it can be written to best highlight your business.
- New, high-quality headlines and subheadlines
3 blogs professionally edited
Getting unstuck from the back and forth of editing your own content
A personalized video walkthrough of your report, along with your webpages, emails and blogs. This will give you clear ideas of what each section means, along with seeing my gorgeous mug
VIP Day rate:
$797
Let's get started!
Kiki Karpus
Karpus Works
I wrote the copy and designed it myself, so having her look and give constructive, tough-love, and smart feedback helped.
The best result was a fresh pair of strategic eyes on my website. Caroline helped me add some much-needed personality.
"The optional headlines & subheadlines alone are worth their weight in gold. "
Aislinn Chalker
Wilde Sparrow Photography
I’m so grateful for this refresh and another set of eyes on our emails and smart files.
Thank you a MILLION times again for this work! I really think it will make a difference.
"WOW, I’m in love!
Client Testimonials
vip day graduates
Get started on your VIP Day
The process
Avoid too many cooks
Instead of seeking out a giant ad agency to overhaul your entire website, emails or blogs—which will drain not only your time, but very often, your budget—now you can get all the edits and suggestions you need in one place, in one day. I know what the red tape looks like working with huge teams. I’ve also run my own copywriting biz for the last 5 years. So when I say I’ve been there, it’s not just a token marketing phrase. I’ve been there.
Consider your VIP Day a spa treatment that only enhances your beautiful business.
Value: $1,200 (my day rate)
A personalized video where I lead you through your report, along with your content. This will give you clear ideas of what each section means, along with seeing my gorgeous mug.
Value: $150
2 rounds of revisions just in case you want more guidance, have any questions or something isn't perfectly crystal clear to you.
Value: $250
You not only get your very own rhythmically challenged cheerleader, you get a writing professional by your side, helping you curate your copy into concise, more personality-driven content.
Total Value: $1,600
VIP Day rate: $797
Leslie Youngblood
Sr. Director of Marketing
ELIA GROUP
She is not only an amazing, skilled, and thoughtful writer, but also a fantastic and proactive team member.
"Hell yes I would recommend Caroline!"
Dan McKernan
communications Director
Operating Engineers 324
Caroline’s ability to suggest creative and positive enhancements to the work we're doing keeps our content fresh and engaging.
"Our communication has grown in leaps & bounds."
Meghan Jameson Owner
Tidewater solutions
Her unique copywriting makes whatever project you are working on stand out from the rest. I'm currently thinking of what I can hire Caroline for next.
"Let Caroline tell your story—whatever it is."
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